JSON-LD
Structured data implementation for enhanced search visibility and rich results
What is JSON-LD?
JSON-LD (JavaScript Object Notation for Linked Data) is a lightweight format for implementing Schema.org structured data. It provides search engines with explicit information about your products, organization, and content, enabling rich snippets in search results like star ratings, prices, availability, and FAQs.
SEO King's JSON-LD tool automatically generates and maintains comprehensive structured data for your entire store. It supports Product schema with advanced features like ProductGroup for variants, AggregateRating for reviews, shipping details, and return policies - making it the most complete implementation available for Shopify stores.
Key Benefits
Rich Snippets in Search
Display star ratings, prices, availability, and FAQs directly in Google search results
Higher Click-Through Rates
Rich results attract 20-30% more clicks than standard search listings
Google Shopping Ready
Essential structured data for Merchant Center and Shopping Ads eligibility
Automatic Updates
Schemas stay synchronized with product changes without manual intervention
Main Features
Advanced product schemas with rich merchant information. Supports ProductGroup for variants, aggregated ratings, shipping details, and return policies. Most comprehensive e-commerce structured data implementation available.
ProductGroup: Automatic variant grouping and pricing
AggregateRating: Review app integration for ratings
ShippingRates: Configurable delivery times
ReturnPolicy: Return window and fee details
Collection Schema
Structured data for collection pages with aggregated ratings and image carousels
FAQ Schema
FAQPage markup organized by vendor, collection, or product type with theme app block display
Website Schema
Basic site information including name, URL, and search functionality
Organization Schema
Company information with logo, contact details, and social media profiles
Article & Blog Schema
Blog post metadata with author, publish date, and featured images
Breadcrumb Schema
Navigation path markup showing site hierarchy in search results
Getting Started
Optimize › JSON-LDSelect Schema Tab
Choose Products, Collections, or Other tab based on which schemas you want to configure
Configure Product Schema
Set brand mapping (vendor or custom), item condition, gender, age group, shipping times, and return policy details
Enable Additional Schemas
Toggle on Website, Organization, Article, Blog, and Breadcrumb schemas as needed from the Other tab
Apply & Verify
Click Update A Product to test, then Update All Products for bulk application. Verify with Google Rich Results Test
Important Settings
ProductGroup Detection
Automatically uses ProductGroup schema for products with variants and standard Product schema for single options
Review App Integration
Connect Judge.me, Loox, Yotpo, or other review apps to display aggregate ratings in search results
Shipping & Return Policies
Configure accurate shipping rates and return policies required for Google Shopping eligibility
Brand Field Mapping
Map brand to vendor or custom metafield - required for Google Shopping and Merchant Center
Verify Your Implementation
Google Rich Results Test
Use Google's Rich Results Test tool to verify your pages are eligible for rich snippets in search results
Schema.org Validator
Test JSON-LD markup at validator.schema.org to check for syntax errors and schema compliance
Page Source Verification
View page source and search for "application/ld+json" to confirm schemas are present on your pages