JSON-LD FAQ
Structured FAQPage schema implementation for products and collections to display rich FAQ snippets in search results
What is JSON-LD FAQ?
JSON-LD FAQ is a structured data tool that adds FAQPage schema markup to your product and collection pages using JSON-LD format. This enables rich FAQ snippets to appear in Google search results, improving visibility and click-through rates. The FAQ data is invisible to search engines only unless you choose to display it to visitors using theme app blocks.
The tool supports flexible FAQ organization through vendor-specific, collection-specific, and product-type categorization. You can create reusable FAQ sets that automatically apply to matching products, with priority settings to control which FAQ displays when products match multiple categories. FAQs include a rich text editor for formatting answers with bold, italic, links, lists, and quotes.
Key Benefits
Rich Search Snippets
Display FAQ directly in Google search results for higher visibility
Improved CTR
FAQ snippets attract more clicks than standard search listings
Flexible Organization
Create FAQs by vendor, collection, or product type automatically
Optional Display
Show FAQs to visitors using theme section app blocks
Main Features
Complete FAQ management system with JSON-LD schema generation for products and collections. Create reusable FAQ sets organized by vendor, collection, or product type with automatic matching.
Vendor FAQs: Match products by vendor name
Collection FAQs: Apply to specific collections
Product Type FAQs: Match by product type
Priority Control: Set FAQ precedence rules
Rich Text Editor
Format with bold, italic, lists
Section App Block
Display on product pages
Custom CSS
Style with .sk-faq-wrapper
Auto-Optimize
Update all products at once
Edit & Delete
Manage FAQ items individually
FAQ List View
Organized by vendor/type
Getting Started
Products › JSON-LD FAQNavigate to JSON-LD FAQ
Go to Products › JSON-LD FAQ from the main navigation menu
Create FAQ Set
Click Add New FAQ, choose matching type (Vendor, Collection, or Product Type), enter questions and answers using rich text editor
Enable Auto-Optimize
Toggle on Activate & Auto-Optimize to apply FAQ schema to matching products
Update Products
Click Update All Products to apply FAQ JSON-LD schema, or test with Update A Product first
Add Display Block (Optional)
In theme settings, add SEO King FAQ section app block to product/collection templates to display FAQs to visitors
Important Settings
FAQ Priority
Choose priority when product matches multiple FAQs: Vendor, Collection, or Merge. Merge combines both and removes duplicate questions.
Matching Type
Select how FAQs apply: by Vendor (brand), Collection (category), or Product Type. Determines which products receive the FAQ.
Add to Collection Page
Enable this toggle on collection FAQs to display them on collection pages (not just product pages within the collection)
Activate & Auto-Optimize
Master toggle that enables FAQ schema generation and automatic updates when products change
Verify Your Implementation
Google Rich Results Test
Test your product pagesEnter a product URL to verify FAQPage schema is detected and valid. Look for "FAQ" in the results.
View Page Source
Open a product page, view source (Ctrl+U), and search for FAQPage to see the JSON-LD schema markup in the page code.
Check Theme Display
If you added the FAQ section app block, visit your product/collection pages to verify FAQs display correctly to visitors with proper styling.